A good security awareness training partner program makes you money without creating a second job for your techs. That means low setup effort per client, margin that survives admin time, and your name on the front end if you want it there. Everything else (content libraries, phishing templates, a nice-looking dashboard) is secondary to those three.
Most partner programs are built to impress in a demo and disappoint in month three.
Why this isn't like picking a tool for your own stack
You're not the end user here. Your client is. That changes the questions you should be asking.
A tool you'd pick for yourself just needs to work. A tool you resell needs to work and be easy to explain, bill, and support across a client list that doesn't look like your own environment. A clunky admin console is your problem now, not the vendor's.
What actually affects your margin and your techs' time
- Multi-tenant management: one dashboard across every client, not a separate login and setup process for each one.
- Onboarding effort per client: how many clicks to add a new client, invite their users, and have training actually start.
- Branding and white-label options: whether you can put your name on it, keep the vendor's name, or choose either depending on the client relationship.
- Support and escalation: who your techs call when a client's employee is locked out, and how fast that gets resolved.
- Deal and marketing support: co-marketing, qualified leads, and funds for campaigns, usually tied to how much you sell.
The programs that look good vs. the ones that hold up
|
Looks good in a demo |
Holds up at month six |
|---|---|
|
One slick admin screen shown once |
A dashboard you'd actually use daily across 40 clients |
|
"White-label available" |
White-label that doesn't require a support ticket to turn on |
|
A single tier with "custom pricing" |
Published tiers so you know what growth actually earns you |
|
"Dedicated support" |
A named partner manager who answers before day 30 |
|
Content library size as the pitch |
Content your clients' employees actually finish |
Questions to ask before you sign
- How many clicks does it take to onboard a new client, start to finish?
- Can I white-label this, sell it under your brand, or both — and does that choice cost extra?
- What changes at each partner tier besides a badge?
- Who handles a support ticket from my client's employee, and how fast?
- Is there co-marketing or lead support, or am I selling this cold?
- What happens to my pricing and my clients if I outgrow the entry tier?
A vague answer to any of these is the answer. If a vendor can't tell you exactly what changes between tiers, you'll find out the hard way, usually right after you've already sold it to three clients.
Before you sign anything, walk through this list with whoever's pitching you
Add a security line without adding headcount
Wizer's partner program is built around the thing MSPs actually care about: a stack you can resell without your techs babysitting it. The Partner Portal gives you one dashboard across every client, bulk training assignment, and reporting you don't have to dig for. The full partner tier breakdown run Bronze through Platinum and each one adds real things, not just a badge: qualified leads and co-marketing at Silver, Market Development Funds at Gold, preferred pricing at Platinum. White-label is available if you want your name on it, and so is selling it as Wizer if you don't.
Wizer Partners FAQ
Either. Wizer's partner program supports white-label for partners who want their own brand on the training, and straight reselling under the Wizer name for partners who'd rather not maintain that layer. You pick per client if you need to.
Onboarding runs through the Partner Portal, where you add a client and invite their users from one dashboard rather than configuring a separate instance for each account. The exact time depends on how many users you're adding, but there's no per-client build-out required.
Margin and pricing specifics are part of the partner conversation, since they vary by tier and volume. The published tiers (Bronze through Platinum) show what unlocks at each level, preferred pricing shows up at the top tier.
Bronze, the entry tier, is built for partners just starting out, so there's no large existing book of business required to get in. You grow into the higher tiers as you sell more.
It scales with tier. Silver adds qualified leads and co-marketing opportunities like joint LinkedIn announcements; Gold adds Market Development Fund eligibility for your own campaigns.
Book the 15-minute partner walkthrough above and bring your actual client list questions, multi-tenant setup, pricing at your volume, white-label, and get real answers instead of marketing copy.
Managed Boost includes advanced reporting, custom policies, and priority support.
