Can AI optimize your
MSP business?

Coming to you live from the intersection of people and technology.
My job is to find the tools, strategies, and connections that MSPs don't know they need yet, and make them impossible to ignore. I've spent years demystifying the stack, cutting through the noise, and helping partners grow in ways they didn't think were possible.

At Acronis, I run programs that bring the MSP community closer together. Ambassadors, advisory councils, events, real conversations with real operators. Because the best solutions don't come from a pitch deck. They come from the room.

Founder and CEO of Cyber Unit, an IT firm dedicated to empowering small and growing companies to build resilience in an increasingly complex digital landscape. With over 15 years of experience in IT consulting, I bring deep expertise in cybersecurity, risk management, and tailored IT solutions. By taking proactive steps, I help clients protect their operations and data, enabling them to pursue growth with confidence.

Gabriel Friedlander, founder and CEO of Wizer, a security awareness training and phishing simulation platform used by over 20,000 organizations worldwide. He previously co-founded ObserveIT, a user behavior analytics company acquired by Proofpoint, and has spent his career focused on reducing human-driven cyber risk. Gabriel works closely with security leaders and MSPs to build effective security awareness programs that translate into real behavioral change, helping organizations prevent breaches and respond more effectively when incidents occur.